Voice & Tone
One Voice. Thoughtfully Adapted.
Every interaction shapes how people experience Quarterhill. Our voice reflects who we are and remains consistent across every audience, while our tone adapts to the situation, the channel, and the people we're speaking to.
Our communication should do what our technology does: bring clarity to complex transportation challenges. We communicate with expertise, practical insight, and confidence, making complex ideas easier to understand and helping people make informed decisions.
Our Voice
Quarterhill's voice is built on five guiding principles that shape every conversation, presentation, proposal, email, social post, and customer interaction.
Plainspoken
Make complex ideas easy to understand.
Write in clear, direct language that explains what matters and why it matters. We simplify complexity without sacrificing accuracy.
Solution-Oriented
Lead with the challenge before the technology.
Start with the transportation problem you're solving, then explain how Quarterhill helps. Focus on meaningful outcomes, not product features.
Grounded
Speak from real transportation experience.
Connect every message to practical challenges, proven performance, and measurable results. Innovation matters because it solves real problems.
Measured
Build credibility through evidence, not hype.
Communicate with calm confidence and let experience, evidence, and results demonstrate our expertise.
Opinionated
Share perspectives shaped by experience.
Contribute meaningful ideas that help move the industry forward. Offer a point of view supported by evidence and real-world expertise.
Tone by Audience
While our voice remains consistent, our tone adapts to the audience, context, and purpose. Every interaction should reflect Quarterhill's commitment to clear, practical, and credible communication.
Customers
We speak like a trusted advisor.
Helpful · Knowledgeable · Reassuring · Practical · Collaborative
Build understanding and trust by leading with the transportation challenge, sharing practical expertise, and focusing on meaningful outcomes that help customers succeed.
Employees
We speak like an approachable colleague.
Human · Informative · Inclusive · Optimistic · Supportive
Keep people informed, explain the "why" behind decisions, and create a genuine connection to Quarterhill's direction, culture, and purpose.
Investors & Partners
We speak like a leader who has earned a seat at the table.
Confident · Strategic · Measured · Objective · Straightforward
Communicate performance, strategy, and long-term direction with clarity and confidence, supported by evidence and thoughtful perspective.
Industry & Media
We speak as a reputable source our industry turns to.
Informed · Relevant · Innovative · Engaged
Contribute meaningful insights, connect innovation to real transportation challenges, and help advance industry conversations with credibility and expertise.
Before You Publish
Every communication should reinforce the Quarterhill brand. Before you hit send or publish, ask yourself:
Does this sound like Quarterhill?
Is it clear?
Does it reduce complexity?
Does it explain rather than sell?
Does it begin with the transportation challenge?
Does it connect technology to meaningful outcomes?
Is it grounded in real transportation experience?
Does it avoid hype?
Have I earned every adjective?
If any answer is no, revise before publishing.
AI Writing Assistant
Use our Quarterhill Voice & Tone prompt with ChatGPT, Claude, or Microsoft Copilot to generate content that aligns with our brand.
The prompt applies our communication principles, audience-specific tone, and messaging approach so you can create content that sounds consistently Quarterhill. Always review and refine AI-generated content before publishing.
Voice & Tone Guidelines
Download the full Quarterhill Voice & Tone Guidelines document.