Welcome to the team! Show your Quarterhill pride with this official new hire banner—perfect for sharing your exciting journey with friends and colleagues. Download it, post it, and let everyone know you’re part of a company that’s driving further, faster, and smarter. We’re thrilled to have you onboard!
Brand Guidelines
Who We Are
Driving transportation
further, faster, smarter.
Quarterhill builds smarter transportation tech for a more modern industry—on a global scale. Tolling, safety and enforcement, and logistics solutions you can rely on.
IRD, ETC, iComs, Sensor Line, Red Fox, and VDS have united under the Quarterhill brand—relaunching in 2024 to fast-forward change throughout the transportation industry. With over 50 years of combined history, experience, and excellence, Quarterhill is ready to redefine industry standards and lead unprecedented innovation. In doing so, we will continue to lead the way to a safer and more connected future—one where transportation transcends boundaries.
Mission, Vision, Purpose
Mission
To create sustainable solutions that reduce congestion and ensure safety.
Vision
A safe and seamlessly connected world.
Purpose
To design limitless technology.
Voice
What is a brand voice?
A brand voice is the brand’s personality—the unique way it presents itself to the world. Ultimately, the voice must run consistently through all communications, no matter who is writing on behalf of a brand, across all channels—that voice must never change. A singular voice—so our customers instantly recognize and trust us when they begin reading anything from us. That consistency helps to establish and maintain trust.
What is tone of voice?
Brand tone of voice is how we communicate with a specific audience. Different segments and verticals may have different needs, so we must take that into consideration when we write to them. That includes your choice of words, communication style, and emotional tone based on the matter or task that must be communicated. For example, you would speak to a customer concerned about safety and reliability slightly differently than when discussing logistics with another.
Our Brand Voice: The Leader
Quarterhill is:
- A future-focused, solutions-oriented pioneer with a track record of success.
- Constantly re-thinking and pushing boundaries to drive us forward.
- Motivated by purpose and passion, and a limitless curiosity that inspires others.
- Speaks with confidence and authority but also humility—leads by example.
- Motivates others to follow by making them feel included, by demonstrating a smarter path forward, and in doing so, empowering them to join and be successful along their journey.
Quarterhill is not:
- Chest-thumpy or a know-it-all
- Arrogant
- Overly confident—just the right amount to inspire and attract others
- Inauthentic or disingenuous, ever
- Aware of the competition, but would never follow or imitate them
Things to consider when writing in the voice of the Leader:
- Always consider the future—one where the world is safer, easier to navigate, and more seamlessly connected. With that said, we are aspirational, not lofty.
- Every headline has just the right amount of aspiration built into it without being fluffy or cliche-sounding
- Don’t just consider the what; also consider the how—don’t just tell me, show me
- When possible, try to back statements up with facts, data, and proof
- Always remember, we are speaking to an audience, but directly to people at the same time—establish a human connection
Our Brand Voice of Tone: H2H: Human-to-Human
Lets:
- Speak directly to humans by writing like humans. Doing so makes our products and services more accessible to all.
- Consider how you might say or explain this to a co-worker with very little context—always provide some context.
- Show and tell - Not sell
- Our tone changes based on the audience or vertical we are writing to, depending on their specific set of needs and the products and benefits we know they’ll be looking for.
Let's Not:
- Use jargon at all costs. Jargon equals fluff.
- Never write in a salesy or pushy tone.
- Make it complicated. When in doubt, stick to plain-spoken English. (Consider that some of our assets may need to be translated into other languages.)
Zero fluff. All value.
By following these guidelines, we can ensure that all of our copy sounds refreshingly genuine, approachable, and trustworthy.
Do's
- Stand Accountable
- Prioritize Safety
- Innovate Through Curiosity
- Collaborate and Achieve
- Create Customer Value
Don'ts
- Hyperbole
- Jargon
- Idioms
- Adverbs
- Excessive punctuation
- Humor
- Buzzwords
- SAT words
- Absolutes
- Overly technical terms
Audience-first
You have a chance to engage with your audience on their level, establish a connection, and offer a valuable experience that fosters trust and loyalty.
Here are some tips for effectively addressing and engaging with your audience:
Be Helpful
Our job is to answer the questions we know our prospects and customers will have without them even having to ask them. Tell them what they need to know—to act—and then what action you’d like them to make or take.
Be personal
Always remember that you are writing to human beings. Pretend that you are writing to people on an individual or 1:1 basis. And avoid government jargon and inside acronyms at all costs.
Be Direct
Don’t beat around the bush don’t wander or trail off into long thoughts and sentences. Keep it focused, direct, on task, and on point. Short, sweet, and succinct beats over-telling and over-selling any day of the week.
Logo
The Quarterhill logo is designed to encapsulate the core pillars of our brand identity: mobility, innovation, technology, and connectivity.
It is a visual representation that not only symbolizes ideas and objects, but the dynamic and continuous evolution. This logo is a testament to our commitment to perpetual motion and progress, mirroring the forward-thinking ethos of Quarterhill.
Our logo is only used in these colorways. Please don’t use our logo in any other colorways.
Color
Each color is intentionally chosen to embody the concept of perpetual motion in our brand communication.
The colors a brand uses are more than just design elements—they are powerful tools that convey the essence of the company, evoke emotions, and establish a strong connection with its audience. At Quarterhill, we recognize the integral role color plays in communicating our core values of innovation.
Primary
The Primary Palette serves as the foundation for our brand identity, featuring colors that speak to our mission of driving progress and technological leadership. These colors embody our strength, confidence, and commitment to shaping the future. The Primary Palette features a range of blue shades and grey, each carefully selected to represent our ethos.
Type
Quarterhill’s typography is built around Inter, creating a balanced and cohesive visual identity across all communications.
Typography is a key element of Quarterhill’s visual identity, creating a balance between sophistication and usability. The chosen typeface ensure a sleek, modern aesthetic while maintaining clarity and accessibility across all communications. This approach reinforces a polished and professional brand presence that is both engaging and easy to read.
Inter is designed for excellent legibility, even at small sizes, ensuring that Quarterhill's communications are easily readable across digital platforms. Its geometric sans-serif style strikes a balance between modernity and warmth, making it suitable for both professional and approachable messaging. The font's clean lines and open letterforms contribute to a user-friendly experience, aligning with Quarterhill’s mission to make technology accessible to a wide audience, regardless of their digital expertise.
PowerPoint Template
This template provides a consistent framework for creating presentations that align with Quarterhill’s brand guidelines and visual identity.
Letterhead
Please select one of our Word Letterhead (dot) Templates below. Each letterhead features one of our office addresses.
Cover Pages
Manual Template
Use this Quarterhill-branded manual cover template to create clear, professional documentation. Perfect for manuals that require a cohesive and credible look, it ensures your materials consistently reflect the company's visual identity.
Proposal Template
Download a professionally designed Quarterhill-branded proposal cover to ensure your documents reflect a consistent and polished visual identity. Perfect for both internal presentations and client-facing proposals.
Background Images
Download professionally designed Quarterhill-branded backgrounds to enhance your virtual presence on Microsoft Teams, Zoom, and other video conferencing platforms. These backgrounds are also ideal for use as desktop wallpapers and screensavers, helping maintain a consistent and professional visual identity.
Tolling
This cover page template offers a clean, professional framework for creating tolling-related presentations that are aligned with Quarterhill’s brand standards. Designed to maintain visual consistency and uphold the company's identity
Tolling
This cover page template offers a clean, professional framework for creating tolling-related presentations that are aligned with Quarterhill’s brand standards. Designed to maintain visual consistency and uphold the company's identity
LinkedIn Banner
Show Your Quarterhill Pride on LinkedIn
Support our brand and help attract top talent.
We encourage all employees to create or update their LinkedIn profiles to reflect their role at Quarterhill.
- Use the Quarterhill banner
- Include the hashtag #QuarterhillLife in your company-related posts to connect with our community and be featured on our LinkedIn Life page. It’s a simple way to showcase our culture and support our recruitment efforts
Download the LinkedIn Banner and start sharing your Quarterhill journey today.
New Hire Banner Image
Email Signature
This Word document is designed for you to personalize your email signature by adding your name, title, email address, and phone number. Remember to update the hyperlinks!
If you are uncertain how to integrate this signature into your email, please follow these step-by-step instructions: Click here to access the instructions.